We are really delighted with the branding the team of strategic marketing and branding experts have come up with. We feel our new logo reinforces our position as a differentiated player in the market. Simplifying the brand name to Daly and adopting the Renewable Energy Systems strapline, reflects our solutions and results driven ethos.
Over the coming months we plan to roll out the branding into all communication mediums, harmonising our message and giving us a sound platform to enter the Scotland and Republic of Ireland markets in 2014. Whilst we have already completed a number of jobs in ROI, we are keen to gain a greater foothold and expand our territory, which is a natural market extension for us.
We had a soft launch of our new branding at Self Build & Improve your Home 2014 in the Kings Hall, Belfast. Visitors to the stand really understood the Daly proposition and it was a true test of how our simplified message helped us get across the importance of approaching renewable energy for the home as an integrated system as opposed to installing products with no overall plan or single point of responsibility.